De manera cada vez mas fallída, las agencias de comunicación y publicidad, intentan crear empatías con los usuarios reproduciendo una realidad relevante, vinculada a una ficción de producto. Los esquemas de la realidad, el mercado y la comunicación están cambiando y muchos no parecen haberse dado cuenta. Próximo post: La Estética de la Protesta. With increasingly failing formulas, communication and advertising agencies try to create empathy with users trying to reproduce  relevant real facts, linked to a fictional product situations. The structures of reality, the market and communication are changing and many do not seem to have noticed. Next Post: The Aesthetics of Demonstration #comunicacion #tendencias #estetica #research #uk #social #usuario #service #protesta #investigacion #marketing #lifestyle

Va pasando el tiempo y vamos acumulando proyectos, clientes y experiencias que hemos querido registrar en nuevo site en castellano dirigido a empresas, organizaciones y gobiernos interesados en invertir en sus procesos de investigación e innovación. Hemos recopilado algunos de los servicios que hemos venido prestando a diferentes entidades, a través de encargos puntuales, proyectos, investigaciones de largo plazo y sondeos puntuales, para presentar herramientas más accesibles a todo tipo de organizaciones comprometidas en dar un paso hacia adelante bajo los actuales cambios del mercado, el consumo y las comunicaciones. El entendimiento del momento y el mercado presentes, así como la proyección a futuro de conceptos, retos y nuevos paradigmas, se presenta como una tarea interesante y a la vez necesaria, en el mar de transformaciones que suceden en el mundo actual. Nos alegra ofrecer un site cada vez mas participativo, cargado con noticias y documentación de libre disposición donde todo el mundo pueda consultar, preguntar, aportar y debatir temas de actualidad en cuanto a tendencias, innovación, investigación y comunicación cultural. Nos vemos allí para comentar y debatir! http://www.algobueno.es This slideshow requires JavaScript. #design #cultural #communication #protoipos #designthinking #participacion #id #online #social #usuario #nethunting #communications #global #investigacion #marketing #adaptation #media #cocreacion #innovación #servicios #lifestyle

The powerful internet  consumer and the vulnerable citizen Online retailing and service providing has broaden the number of professions in a way, that no industry or employment policy in the world has ever reached. Free exchange and contribution has reached high levels of relevance as much as online stores, online education and content consumption via streaming. All this changes the way we buy and sell, but most of all changes the way we make decisions about it. Control mechanisms have been created to follow and understand all sources of information, paths, tracks and the digital print all of us leave behind when online, this way governments companies and big corporations keep control of the flows of information shared, sold and offered in the net. So we can practically know almost everything that people do or think when online, assuming they do not ever lie. Are the new generations becoming the new rebels for a digital nation or is the digital environment educating them ? Access vs property (for everyone?) This week Apple announced the release of its latest operating system. This time it won´t be possible to buy it at any store but exclusively online. Amazon has launched it program to rent text books to scholars instead of selling them, someone called this a sustainable initiative. What will happen when computers, can only operate if they are connected to the web and when would it become illegal to avoid digital surveillance? Access to contents, cloud computing, interconectivity and the possibility to be “always on” means that a lot of information, resources, software and applications will be available for many people, to be used even free of charge. But also means everything we do in that environment leaves a track, a statistic that makes databases grow and become more and more efficient. Optimizing this databases provides hints on what people, like, do , approach, enjoy and need and also allows marketeers, governments and power circles to control and direct information, reactions and scenarios in the digital world. Property (specially intellectual property) becomes and obsolete idea under the slogan of sharing and collaborating. Is the market ready for this revolution? Is it ready to change and adapt at this pace ? What are communication and advertising agencies capable of offering in this environment? or will this revolution transform our actual concept of markets and trade? In the next part: Is there a future of Money? #scenario #market #future #agency #corporate #social #marketing #adaptation #flow #money #digital #advertising

Recent events in global economy and politics make us think about the ways consumption, production and communications are rapidly changing the old ideas of buying and selling. Corporations and companies seem to be in the task to think again and act in new ways, finding new ways to get in touch with massive amounts of  consumers and users, that rapidly change their attitudes and approach, towards products and services in the market. Every change brings more changes and I am truly happy to witness this. It creates a particular state of mind where rigid structures see the need for renovation abandoning part of their established safe zones. In a word,  we are all allowing ourselves to evolve a little. Rethinking the sense, goals and methods to connect with audiences, will probably provide the basis for deep changes in society as in markets. Some markets becoming more user oriented and other just turning more wild and tough. Production of goods and services has overwhelmed users and a loss of interest in  accumulation has started growing when people found themselves surrounded by more offers than their capability of consumption or even needs. Abundance of goods and over production made corporations earn so much that a polarization of economic power has grown at the point of making them more powerful than many countries and regions, giving them politic influence and the possibility of changing and creating law. The powerful internet  consumer and the vulnerable citizen + Access vs property (for everyone?) in the next post. #prosumer #cultural #society #research #revolution #coolhunting #corporate #service #culture #consumer #investigacion #marketing #strategy

FUEL MAGAZINE : The Power of Arts, a group on Flickr. Nueva edición de Fuel Magazine Verano 2011, presentando el trabajo de los nuevos Productores de Fotografía de Producto y Moda Graduados del IED, quienes han producido toda la fotografía editorial para las temporadas verano, otoño, invierno y primavera de Oslo Barcelona. El curso, creado por AlgoBueno Studio para el Istituto Europeo di Design se abre una vez al año en marzo para formar profesionales de la producción en temas de fotografía para publicidad, catálogos impresos y online, editoriales de producto y moda y gestión de presupuesto permisos y equipos de producción. más información e inscripciones en: http://iedbarcelona.es/es/areas_pedagogicas/curso-de-especializacion-en-produccion-de-fotografia-de-producto-y-moda-_116.html

Jorge Rodríguez, miembro fundador del equipo de AlgoBueno y director del Master en Investigación para el Diseño y la Innovación en Elisava, presentó el pasado 16 de junio 2011, una ponencia sobre la aplicabilidad actual de las tecnicas de investigación y análisis de tendencias a realizar previa a la creación de nuevas empresas y proyectos de negocio. Reforzando la idea de que una detallada investigación previa a a cualquier iniciativa ayuda a identificar mas exactamente las oportunidades de negocio y definir mas claramente las preferencias de los grupos de usuarios potenciales y clientes del nuevo producto o servicio. Un aspecto a destacar de la ponencia es la propuesta de usar métodos y técnicas que se centren en el usuario y estrategias, para hacerlo partícipe permanente de todo el proceso de innovación e inclusive de comunicación, de cada producto o servicio que ofrezca la empresa. Crear sinergias sólidas con los consumidores y permitir que definan el rumbo de las características específicas de los servicios,  generan ventaja competitiva ante marcas o empresas que mantengan una posición cerrada o unilateral. ¨”En el futuro, no podrán existir empresas que no escuchen de cerca a sus usuarios” comentaba Rodríguez refiriéndose a la tendencia participativa y la fuerza que cobrado la acción prosumer a nivel global. Se presentó también durante la charla, el programa de Elisava para apoyar la investigación en pequeñas y medianas empresas,  a través de laboratorios de investigación que funcionan bajo convenio, donde estudiantes, profesores, empresarios y profesionales de cada sector trabajan juntos, para entender las demandas y necesidades de los usuarios y el cambiante ambiente que tienen permanentemente los mercados. #prosumer #design #cultural #tendencias #research #barcelona #coolhunting #users #empresas #usuario #competencia #bizbarcelona #investigacion #marketing #pymes #productos #estudio #reporte #servicios #trends

AlgoBuenoStudio’s photostream on Flickr. Después de mas de 10 años de trabajar diferentes tipos de clientes y proyectos en producción de TV, Fotografía, Video y DVD/Blu Ray, el Istituto EuropeoDi Design nos ha encargado diseñar, organizar y coordinar el Curso de Especialización Profesional en Producción de Fotografía para producto y Moda. Ha sido una experiencia muy nueva ya que no existen actualmente cursos similares sobre el tema de producción, excluyendo los de producción de cine, actualmente en España. Darle forma y una estructura coherente para que los nuevos productores puedan entender aspectos logísticos, administrativos y creativos que se encuentran implicados en los diferentes tipos de producción. Buscamos aproximarles a estrategias para comprender y negociar las necesidades de cada producción y a entender la manera de funcionar de cada cliente. En el proceso del curso hemos incorporado dos proyectos de producción con clientes reales. el primero es una Fábrica de Cerveza Artesanal (Cerveza DeDues) para quienes los estudiantes harán la producción de fotos de publicidad y Lobex Complementos para quienes los estudiantes llevaran a cabo la producción de fotografía para un catálogo de venta. No ha sido tarea fácil pasar del quehacer al enseñar, sin embargo ha sido una buena oportunidad para decantar toda la experiencia y darnos cuenta del conocimiento que hemos acumulado desarrollando proyectos. Cada año de marzo a Junio el curso abre sus puertas a nuevo productores aspirante para profesionalizar este oficio.

Young professionals, entrepreneurs & small companies Since last year we have been collaborating with local economic development programs and organizations to create tools and solutions for small companies and entrepreneurs. Young professionals seem to be on the focus of attention of a government that tries to develop a competitive and strong economy but still does not have strong foundations to understand and create an efficient system for entrepreneurs and new companies. Current programs encourage young professionals and unemployed people to create new companies but abandon them on the second year when commercial survival is one of the heaviest burdens these adventurers have to carry on their backs. Trying to contribute to the success of  young generations, we have developed a series of seminars workshops and exercises targeted to young designers by request of the European Design Institute in Barcelona . These tools got focused on Personal Branding (recognition of self strong skills and development of them) Public Speaking ( speech techniques to improve language usage and psychological barriers for communication) Micromarketing (learning how to market themselves on very closed circles, communities or elites) Microevents ( designing and producing short, small and effective exhibitions and presentations of their products and services) including participation in trade fairs, private presentations, catwalks, etc. The development of these contents is still to be seen, but the response from these young professionals has been amazing. Apart from breaking their stage fear and creating keywords, mindmaps and speech guides, they have used their creativity to develop visual, audiovisual and stage resources to make everything more appealing and enjoyable when the time to promote their creations arrive. Both Entrepreneurs and Designers, from their own point of view share a point in common: the need to put their projects in the best level of perception possible to make it desirable and profitable. Seminars have been held at Barcelona Activa, the local economic development agency and at IED the Eurpean Institue of Design.

by Jorge Rodriguez on Monday, January 24, 2011 at 11:30am Organizada por el Postgrado en Coolhunting, Diseño y Tendencias Globales, Elisava Escola Superior de Disseny 2010/2011 Con el Apoyo de Design Thinkers NL, D.School Universidad de Postdam, Claro Partners, Ineedit, Wenovski, y Algo Bueno Management Cultura. Intro Siempre pensé con un poco de incomodidad que pasaría toda la vida readaptando y personalizando todas las cosas que compraba para poder, no solo sentirlas un poco mas mías, sino para que realmente se adaptaran a mis necesidades. Afortunadamente desde hace algunos años, la idea de que “escuchar al consumidor es esencial” ha venido susurrándose en los oídos de industriales y empresarios de todo el mundo. Desde hace poco se hizo común la customización de productos y las marcas “nos permitieron” que los hiciéramos mas nuestros, mas individuales y a todos nos gustó esto. Si miramos hacia el futuro, es posible que sea el usuario quien determine las formas, funciones y métodos de compra de los nuevos productos, servicios y experiencias que las empresas crearán. Eso solo sucederá si todos escuchamos y trabajamos en equipo para dejar de producir productos que nadie necesita o entiende. Lograr que un producto o servicio, sea Viable, Rentable y Deseable y además Sostenible, es la meta de cualquier empresa y hasta el  momento se han hecho grandes esfuerzos en torno a ello, apoyándose en estudios de mercado y proyecciones estadísticas, confiando que la creatividad de los diseñadores, la competitividad de los departamentos de I+D y la sagacidad del área de marketing lograran alinearse para generar productos y servicios exitosos y generar innovación sostenible. Sin embargo esto no sucede tan frecuentemente como esperamos. Lograr que las principales fuerzas que crean lo que consumimos, trabajen coordinadas y se retroalimenten no es tarea fácil. La investigación y el trabajo en equipo, facilitan que los resultados de estos procesos favorezcan los objetivos de todos, sin embargo el catalizador de todo esto es el pensamiento coordinado. Design Thinking es una herramienta que sirve como hilo conductor, para que áreas y equipos de trabajo con diferentes perspectivas acerca de la producción y el negocio puedan trabajar coordinadas y retroalimentarse, generando soluciones deseables, rentables y técnicamente viables,  para usuarios que  permanentemente manifiestan sus necesidades y esperan productos y servicios que se adapten a ellas. Durante la presente Jornada Exploraremos las formas, métodos y sistemas que nos ofrecen la Investigación de Tendencias y el Design Thinking para lograr estos objetivos.  Adicionalmente a las charlas ofrecidas por profesores del Postgrado de Coolhunting diseño y tendencias Globales, contamos con invitados especiales que nos aportan su experiencia y punto de vista. Acogemos la Primera Barcelona UnConference organizada por Wenovski, la red Internacional de design thinkers liderada por Arne van Oosterom de Wenoski, Richard Radka y Aldo  de Jong de Claro Partners Esta y otras actividades están enmarcadas en el preámbulo del Master en Investigación para el Diseño y la Innovación de Elisava compuesto por el Postgrado de Coolhunting, Diseño y Tendencias Globales y el Postgrado en Innovación y Design Thinking con el cual esperamos aportar al sector herramientas para la innovación y el desarrollo de productos, servicios y experiencias que mejores cada vez mas nuestras vidas. Hemos escogido la imagen de el monumento Die Bremer Stadtmusikanten ( los músicos de la ciudad de Bremen ) como una metáfora de colaboración y pensamiento multilateral para la resolución de problemas. Mas info sobre Die Bremer Stadtmusikanten Jorge Rodriguez Nieto Director Postgrado en Coolhunting Diseño y Tendencias Globales, Elisava Consultor en Investigación y Comunicación Cultural Algo Bueno Management Cultura #design #communication #corporateevents #research #designthinking #users #service #diseño #investigacion #conference #elisava #cocreation #unconference #designthinkingweek

Some weeks ago  we were contacted by Groupon CityDeal,  who were interested in working with us towards offering interesting activities for their Group Deals, and we found this was an interesting opportunity to get to know this system from the inside and accepted the proposal as a learning experience. groupon photocircuits promo The first idea that came up at Algo Bueno was to create a PhotoCircuits promotion specially designed to fit a Christmas Gift and it had to be affordable, attractive and  desirable for a wide range of customers, and that is exactly what we did. The way it works is very interesting and of course profitable. Groupon hunts for  interesting products or activities that can attract people massively in short time and partners with local products / services to promote  for 24 or 48 hours  with an attractive discount (40-80%). So this is how it goes: An attractive product or service is chosen The Service/Product provider  finds out the biggest discount they can offer, looking for massive sales and promotion in a short time. Groupon opens a promotion for 24 hours offering your commodity directly to customers, who buy from Groupon’s website. Some promotions remains for an additional 24 more hours as a side promotion not in front page, offering customers the opportunity to still buy the promo. The promotion closes and they might have sold a big amount of commodities, but the sales results haven’t reached your business yet. A big amount of discount coupons have been sold by Groupon. Groupon provides you with a list of codes corresponding to the Vouchers that have been sold in the last 48 hours. You provide the service or sell the discounted product and then charge group in a period of 6 months. The Bright Side This represents a great opportunity to promote new services and products, to introduce new ideas to the public and to test future products and service at a great scale with a very low investment. Groupon reaches a very big number of potential clients interested in getting involved and wanting to try out new activities, products and services. Most of those potential clients are young middle class women with a good level of education and an open mind, looking for new opportunities and experiences. This promotional space is fully pre-designed and impact is guaranteed, so the marketing research, clusters and database work is done, and no investment is required. Just a couple of good attractive ideas to bring more people’s attention to your business. The territory for the promotion has also been set by Groupon and there is the possibility of running multiple cities, sequences of cities or regions depending on the capacity of the company offering the commodity. You can choose one city or several depending on how your business runs. Crowdshopping is a very good tool for entrepreneurs who wish to give impulse to their small businesses but do not have the resources to do it themselves. Designing these type of promotion is not an easy task but we can always give your company a hand with it you find it useful. The Dark Side Apparently a lot of people buy the promotion, but they did not really buy the commodity, they just a bought the intention to buy it. A lot of people buy the Vouchers during the 24 to 48 hour promo, then those coupons have a validity of 6 to 24 months. In that period of time the service should be provided to the client. This gap in time, means that not every coupon becomes an effective sale. Since people buy and give these coupons as gifts to other people, that remain unused or forgotten during the period of validity. A lot people even forget they have bought the voucher, postpone making their purchase or reservation and finally loose it. Considering that not everyone uses the Vouchers, this system can be a great promotion tool for start up companies who wish to boost their communications, but not as a way to boost sales or increase revenue on new commodities. Why? Users buy the commodity once, at an unreal price that most companies will not be able to sustain. They may be clients for that kind of offer, but not clients when the real price shows up  creating low price expectations on the rest of the products of the company promoted It works in a similar way as: Experience boxes (where you give to  something to your friends that may not be used, but you accomplish to give a present and fulfill a commitment) Gift cards (when you do not know well the other person or care too little to take time to choose a gift) Gym affiliations (where the intention is strong, but the commitment is low) Insurance Policies (where driven by fear of possible tragedies you pay someone to protect you for things that may never happen) And in general, all pre paid services that are available but consumers eventually never use. In this case sold by a third party that invest large amounts of money in self promotion to attract a massive number of coupon buyers. Crowdshopping is a brilliant method that benefits all parts, consumers, companies and Groupon itself. We are currently observing all copycats and versions of this systems that may lead to new creative ways for consumer to act as prosumers with companies offering more accurate and desirable products and service at prices regulated by demand and not by speculation. Probably in the future, as Doc Searls from project VRM at Harvard University proposes, customers will manage service providers with Vendor Relationship management Systems instead of Companies managing them with the now almost obsolete CRM Systems. Consumption is changing all markets and a revolution is going on. #groupon #corporateevents #consumption #online #campaign #users #crowd #service #urban #web #internet #consumer #marketing #promotion #crowdshopping #discount

feliz año a todos, happy new year for everyone Vodpod videos no longer available. Welcome 2011, posted with vodpod #comunicacion #tendencias #seminar #germany #corporateevents #research #publicos #online #users #berlin #service #Videopolis #investigacion #marketing #consumidores #spain #usuarios #asesoramiento #consultoria #audiences #livecinema

The Autumn Cover of Fuel Magazine features the work of Nelson Garrido, one of the most important Venezuelan contemporary photographers, whose drafts for his most recent body of work Como enseñarle arte a una liebre muerta (Homenaje a Joseph Beuys) – How to teach art to a dead hare (tribute to Joseph Beuys) were erased from Flickr. It is amazing the way censorship works. Sometimes and under certain circumstances a boop, a cock or a nipple become the center of discussion and moral debate for institutions, media and the government. Our own body becomes a bizarre image when presented naked, aroused or enjoying sexual pleasure. But censorship does not work that fast and intensely when images of war, exploitation, brutality, cruelty or pain are featured to scare audiences or keep them ¨educated¨. Art and popular culture both produce images we consume and stay in our minds, different purposes and narratives make a huge difference between a  contemporary work of art and a work of  commercial photography, both can feature nipples, boops, cocks or blood, but the text underneath and who they serve, make the big difference. Next censorship could go to hate speech, racism, sexism, gender violence, corporate greed, religious fanaticism, state terrorism or the morning news, maybe then the joy of our own bodies will become a liberating and growing experience for all. cover fall 2010 You can enjoy Nelson Garrido´s Art at http://portafolio.nelsongarrido.com/ Get free FUEL MAGAZINE at http://www.flickr.com/groups/fuelmagazine/pool/show/ #cultural #caracas #photography #studio #magazine #communications #flickr #nude #fuelmagazine #arts #censorship #venezuela #nelsongarrido